Design as a form of communication

Kristina Ivković

 

Kristina Ivković is a talented designer and painter. As she says herself, goals set and the intensity of love towards fashion, work and success separates her from others. Born in Subotica, she studied design and the University in Zagreb where she gained adequate knowledge and experience to realize her goal – conquer the world. She admits to feeling happy when she spots a beautiful fashion detail on the street, because fashion is for her a way of life, creation, freedom and happiness. She also revealed that she will fight for her dreams as long as she is happy and enjoying life.

 

 

 

CA: How difficult is it to succeed in Serbia and what most blocks success?

 

We all know how difficult it is to succeed in Serbia, and achieving success as an artist or fashion designer – is even harder. Here, but in neighboring Croatia and in the entire Balkan region, fashion is not considered a serious vocation, so not much is invested in the textile and fashion industry. People have lost the habit of purchasing national brands and they rush towards foreign ones that are imposed and mass-produced.

 

 

CA: What does a designer need in order to single himself out and succeed?

 

First of all, a will to create, then much work, and lastly talent, which is not such a deciding factor. Through will and work, knowledge is acquired that can be directed and adjusted to the demands and needs of consumers, when speaking of “prêt-a-porter” or wearable fashion. On the other hand, its possible to express creativity and ideas through “haute couture” or high fashion, but even the most famous designer in the world cannot make a living from this kind of fashion, as it is purely an expression of the artist and his freedom. So I feel that designers should begin with wearable fashion, to create functional and wearable clothing that can be worn by masses at large.

 

 

CA: What do your creations and paintings represent, where do you find inspiration?

 

My creations are a form of expression and thinking conveyed through emotions. Creating for me is casting out colorful happiness, or artistic drawing on paper, or buying an interesting material that will find its place in some collection. I always start with the question, what is it that I would love to wear and what would I feel good in? Art is a return to childhood, daydreaming, imagining, freedom. I find inspiration for creating in everything beautiful that surrounds me, in colors and things that make me happy. My first collection is a union of happiness and color. It will be shown in November of this year at show “Modni Ormar” (Fashion Closet) in Zagreb.

 

 

CA: What did you have to give up for success and realizing your dreams?

 

Depending on to which extent we will give up certain important or less important things, is the extent of our chances to make progress in realizing our dreams. Perhaps the biggest thing I gave up is a social life that is in the process of creating unavoidably neglected. I don’t have time for all the things that young people enjoy, such as long coffees and nights out, but when I think about it – I’m not too sorry. I spend much time at college working and trying to always be better.

 

 

CA: How possible and permitted is it for artists and creators today to be individuals?

 

Design is commercial, limited by functionality and market demands, so the creator is limited in his own self-expression. Design has a specific purpose and cannot be “lartpourlartistic” (art for the sake of art), because it has to fulfill set conditions and therefore hinders individual expression. It’s positive that design is an applied line of work, whereas art is not. Designed clothes are worn every day, the design of clothes affects us, alters our surroundings and can create a positive environment because through fashion design, in other words through the clothes we wear, we visually communicate with the environment.

 

 

CA: How do you perceive the woman for whom you create and for whom your models are intended?

 

In a woman I wish to safeguard femininity and sexiness, but in no way vulgarity. I would like for the woman that wears my clothing to be positive, striking, but not overbearing. Life should be enjoyed through wardrobe, a woman should find herself in the appropriate clothes and so find happiness. For this reason I wish to create for everyone that wants to be different, to step out of the everyday monotony and to feel good in the clothes she wears.

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ModaFASHION

Dizajn kao oblik komunikacije

Kristina Ivković

 

 

Kristina Ivković je talentovana dizajnerka i slikarka. Kako sama kaže, postavljeni ciljevi i intenzitet ljubavi prema modi, poslu i uspehu razlikuju je od drugih. Rođena Subotičanka, upisala je dizajn na Univerzitetu u Zagrebu, gde je dobila adekvatno znanje i spremu da ostvari cilj – osvajanje sveta. Priznaje da je čini srećnom kada na ulici vidi lep modni detalj, jer je moda za nju način života, stvaranje, sloboda i sreća, usput nam otkrivajući da će se za snove boriti dok god bude uživala i bila srećna.

 

 

CA: Koliko je teško uspeti u Srbiji i šta je to što uspeh najviše koči?

 

Svi znamo koliko je teško uspeti u Srbiji, a postići uspeh kao umetnik i modni dizajner – još je teže. Kod nas, ali i u susednoj Hrvatskoj i na celom Balkanu, moda se ne smatra ozbiljnim zanimanjem, pa se i ne ulaže mnogo u tekstilnu i modnu industriju. Ljudi su izgubili naviku da kupuju domaće brendove i hrle ka inostranim, koji su nametnuti i koji masovno prozvode odeću.

 

 

CA: Šta je kreatoru potrebno da bi se izdvojio i uspeo?

 

Pre svega, potrebna je volja za stvaranjem, zatim mnogo i još više rada, a naposletku talenat koji i nije toliko presudan. Kroz volju i rad dobija se znanje koje se može usmeriti i prilagoditi zahtevima i potrebama potrošača, ukoliko se radi o “pret-a-porter” ili nosivoj modi. S druge strane, kreativnost i ideje moguće je izraziti kroz “haute couture” ili visoku modu, ali od takve mode ne mogu da žive ni najpoznatiji dizajneri na svetu, jer je to čisti izraz umetnika i njegove slobode. Stoga mislim da bi dizajneri trebalo da počnu s nosivom modom, da stvaraju funkcionalnu i nosivu garderobu  koju može da nosi široka masa.

 

 

CA: Šta predstavljaju tvoje kreacije i slike, i u čemu pronalaziš inspiraciju?

 

Moje kreacije su način izražavanja i razmišljanja ispoljen kroz emocije. Stvaranje je za mene izbacivanje šarene sreće ili na papir umetničkim crtežom ili kupovinom zanimljivog materijala koji će naći svoje mesto u nekoj kolekciji. Uvek polazim od pitanja šta je to što bih volela da nosim i u čemu bih se dobro osećala? Umetnost je povratak u detinjstvo, sanjarenje, maštanje, sloboda. A inspiraciju za stvaranje pronalazim u svemu lepom što me okružuje, u bojama i stvarima koje me čine srećnom. Moja prva kolekcija je spoj sreće i boja. Biće prikazana u novembru ove godine na reviji “Modni ormar” u Zagrebu.  

 

 

CA: Čega si morala da se odrekneš zarad uspeha i ostvarenja sna?

 

Zavisno od toga u kojoj meri ćemo se odreći potrebnih ili manje potrebnih stvari, tolike su nam šanse da napravimo napredak ka ostvarenju snova. Možda je najveće odricanje društveni život koji se usled stvaranja neminovno zapostavlja. Nemam vremena za sve one stvari u kojima mladi uživaju, poput ispijanja kafa i izlazaka, ali kad malo bolje razmislim – nije mi toga žao. Provodim dosta vremena na fakultetu radeći i trudeći se da budem što bolja.

 

 

CA: Koliko je danas umetnicima i kreatorima omogućeno i dozvoljeno da budu svoji?

 

Dizajn je komercijalan, ograničen funkcionalnošću i zahtevima tržišta, pa je i stvaralac ograničen u sopstvenom izražavanju. Dizajn ima određenu namenu i ne može da bude “larpurlaritizam”, umetnost radi umetnosti, jer mora da ispuni postavljene uslove i zbog toga sputava slobodu individualnog izraza. Pozitivno je to što je dizajn primenjena delatnost, dok umetnost to nije. Dizajnirana odeća se svakodnevno nosi, dizajn odeće utiče na nas, menja našu okolinu i može da stvori pozitivno okruženje jer modnim dizajnom vizuelno komuniciramo s okolinom, tj. s odećom koju nosimo.

 

 

CA: Kako vidiš ženu za koju stvaraš i kome su namenjeni tvoji modeli?

 

U ženi želim da sačuvam ženstvenost i seksepil, ali nikako vulgarnost. Htela bih da žena koja nosi moju odeću bude pozitivna i uočljiva, ali ne i nametljiva. U životu treba uživati i kroz garderobu, treba pronaći sebe u odgovarajućoj odeći i tako pronaći sreću. Iz tog razloga želim da stvaram za svakog ko želi da bude drugačiji, da izađe iz svakodnevne monotonije i da se dobro oseća u odeći koju nosi.

 

Razgovarala: Bobana Jovanović