Sajamski program osme umetnosti

Ogledalac

“Dobar dan, dragi gledaoci. Televizijski studio Beograd počinje svoj eksperimentalni program. Danas gledate našu prvu emisiju”. Ovim rečima spikerke Olge Nađ Televizija Beograd se prvi put oglasila u etru.

Svanuo je vreo, sunčan 23. avgust 1958. Tog dana je u dnevnim novinama Politika i Borba prvi put, uz radio, objavljen i televizijski program. Obaveštenje je sadržalo i informaciju o mestima na kojima su u gradu postavljeni televizori. Nabrojano je tačno osamdeset mesta: pet televizora na Terazijama, tri u Knez Mihajlovoj, jedan na Kalemegdanu, devet na Voždovcu, šest na Dušanovcu, pet na Karaburmi itd.

Na ekranima televizora rasutih po Beogradu u osam časova i pedeset pet minuta, slikom Kalemegdana s Pobednikom u prvom planu i Pesmom Beogradu Mihovila Logara, oglašen je početak prve emisije Televizije Beograd.

Televizija je tih avgustovskih dana bila atrakcija broj jedan u Beogradu. Mesta pred izlozima, gde su postavljeni prijemnici, bila su zakrčena ljubiteljima ove nove, osme umetnosti. Večernji dnevnik i pojava spikera Miće Orlovića najavili su nove dane u životima Beograđana. Kada je 24. avgusta prenošena utakmica Partizan-Honved, na stadionu je bilo 25.000 gledalaca, a na ulicama Beograda utakmicu je pratilo oko 60.000 ljubitelja fudbala. Predstavljen je i prvi televizijski kviz Sad ili nikad, emitovano je nekoliko muzičkih i dečjih emisija, kao i drame, opera i dokumentarci.

“Kada nastupi veče, beogradske ulice nemaju više onaj uobičajeni izgled staza kojima se, pomalo bahato, šeta na hiljade ljudi. U ove poslednje avgustovske dane, čini se da Beograđana ima više nego što su statističari zabeležili. Na desetinama najprometnijih mesta u gradu skupljaju se velike grupe ljudi koji se tiskaju i podižu se na prste da bi nešto bolje videli. To ‘nešto’ su, u stvari, ekrani televizora na kojima već peti dan beogradska Radio-televizija prvim koracima sigurno korača”, pisala je Politika 5. septembra 1958.

U to vreme je samo nekoliko televizora bilo smešteno u domove probranih Beograđana. Televizor je bio najpoželjniji gost u svakoj kući i glavna stavka u budžetu mnogih porodica. Domovi onih koji su imali televizore postajali su redovna sastajališta komšija, pozvanih i nepozvanih gostiju koji su hranom i hoklicama punili sobe i obližnje prostorije prateći program od početka do kraja.

“Jel’ te, komšija, je l’ vaš televizor troši mnogo struje?”

“Koliko struje troši - ne znam, al’ da troši mnogo kafe… to znam”.

Reflection

Exhibition program of the eight art form

“Good day dear viewers. The Television Studio Belgrade is beginning its experimental broadcast. Today you are watching our first show”. These are the words with which anchorwoman Olga Nađ of Television Belgrade first announced herself in the ether.

A hot, sunny August 23rd of 1958 broke. On this day for the first time, in the daily newspapers of Politika and Borba, along with radio, the television program was published. The announcement also contained information on which locations in the city had televisions installed. Exactly eighty-three locations were listed: five televisions in Terazije, three in Knez Mihajlova, one in Kalemegdan, nine in Voždovac, six in Dušanovac, five in Karaburma, and so on.

On television screens spread throughout Belgrade at eight hours and fifty-five minutes a.m., a picture of Kalemegdan with the Pobednik in the foreground accompanied by Pesmom Beogradu (Song for Belgrade) by Mihovil Logar, announced the start of the first broadcast of Television Belgrade.

During those August days, television was the number one attraction in Belgrade. Places in front of windows where receivers were installed were cramped with fans of this new, eighth art form. The evening news and the appearance of anchorman Mića Orlović announced new days in the lives of the people of Belgrade. When on August 24th the football match Partizan-Honved was broadcast, 25,000 followed it at the stadium, while about 60,000 football fans watched the match on the streets of Belgrade. The first television quiz show was presented, Sad ili nikad, (Now or never), several musical and children’s shows were broadcast, as well as dramas, operas and documentaries.

“When evening sets, the streets of Belgrade no longer have their usual look of walkways transversed somewhat belligerently by thousands of people. In these final days of August, it appears that there are more people in Belgrade than the statistics show. At the tens of most circulated places in the city, large groups of people form, who crowd and stand on their toes hoping to get a better view of something. This ‘something’ is actually the screens of televisions sets on which now for already the fifth day, the Belgrade Radio-television is confidently taking its first steps”, wrote Politika on September 5th, 1958.

At that time only a handful of televisions could be found in the homes of select Belgrade residents. The television was the most desired guest in every home and the main item in the budgets of many families. The homes of those with televisions became regular meeting spots of neighbors, invited or not, who with food and stools filled rooms and adjoining spaces following the program from beginning to end.

“Hey neighbor, does your television use a lot of electricity?”

“How much electricity it uses – I don’t know, but that it uses a lot of coffee… that I know”.